Accenture Technology Vision 2019 | Executive Summary
10 minute read
The Post-Digital Era is Upon Us ARE YOU READY FOR WHAT’S NEXT? Accenture Technology Vision 2019 Executive Summary
Introduction #TECHVISION2019 The Post-Digital Companies are taking their first steps in a new world—one that tailors itself to fit Era is Upon Us. every moment. It’s a world where products, services, and even people’s surroundings are customized, and where businesses cater to the ARE YOU individual in every aspect of their lives, shaping the very realities they live in. READY FOR Japan’s biggest e-commerce company, Zozotown, is delivering “custom fast fashion.” Its skintight spandex Zozosuits pair with the company’s app to take customers’ exact measurements; custom-tailored pieces from Zozotown’s in-house clothing line 1 WHAT’S arrive in as few as 10 days. Gillette is catering to individual preferences in health and beauty, partnering with 3D printing startup Formlabs to offer 2 customized razor designs. Consumers create their personalized product through the company’s website; the digitally- personalized design is then physically printed and assembled, NEXT? to be shipped directly to their door. 22 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US
##TETECHVISION2CHVISION2019019 And customizing for the individual doesn’t According to our Technology Vision 2019 survey of 6,672 business and IT executives, necessarily require Zozosuits or direct design input. 45 percent report the pace of innovation in their organizations has significantly Sam’s Club developed an app that uses machine accelerated over the past three years due to emerging technologies. learning and data about customers’ past purchases to auto-fill their shopping lists, and plans to add a navigation feature, which will show optimized routes 3,4 through the store to each item on that list. Virgin Hotels greets its guests with a cocktail of their choice and a minibar stocked with their favorites, thanks to a digital platform the company uses in place of a rewards program.5 Significantly accelerated 45% Companies like these are figuring out how they can shape the world around people and pick the right moments to offer their products and services. Accelerated Looking at these companies individually, there is a 49% story of hyper-personalization and on-demand digital services. But the collective enterprise efforts reveal a fundamental shift in how people will experience the world for generations to come. Soon, each individual Stayed the same will have their own reality, and every moment will 6% represent an opportunity for companies to play a role in shaping it. What is enabling—and driving—this reality-shaping Slowed shift? The emergence of a post-digital world. We as a 0% society are nearing a turning point in digital enterprise, where more businesses will have completed their digital transformations than not. Digital-era technology, which began as a differentiating advantage years ago, is now expected from every business. But its impact is still changing 33 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US
#TECHVISION2019 the relationship between businesses and society, and As the playing field evens out, companies will need to the expectations of individual people. acknowledge a shift in their reality too—around the level of expectations they face from digitally mature Digital-born companies and those completing their customers, employees, and business partners. transformations have showered consumers with Businesses have used technology-driven mass digital products and services. Facebook, Twitter, customization to get more granular with consumers Snapchat, and a constant rotation of new social through a top-down approach: selling two different media brands have become go-to destinations for options, then 10 different options, then 100 different finding and sharing information. Smart home devices options. Companies’ success with this approach has enable contextual interactions between the digital fostered the illusion that they can meet any need, no and physical world (Hey Google, remind me to talk to matter how personal or custom. Now, to meet the accounting staff when I get to the office), direct expectations in the post-digital world, they need to requests for physical products and services (Alexa, turn that illusion into reality. That means order more dish soap), and even digitally driven understanding people at a holistic level and social interactions from wherever people choose (Siri, recognizing that their outlooks and needs change at call Mom with FaceTime). a moment’s notice. The digital saturation of reality has granted companies In the post-digital world, every moment will represent In the post-digital world, with exceptional capabilities. They can understand a potential new market of one. It’s where demand is their customers with a new depth of granularity. They communicated instantly and gratification is expected every moment will have more channels than ever to reach those immediately. What’s more, both are constantly represent a potential consumers. And with every company finally changing, creating an infinite and never-ending converging on the same digital footing, there are stream of opportunities to be met through business- new market of one. more digital ecosystems and more potential partners to-business (B2B) and business-to-consumer (B2C) to help companies create holistic experiences. engagement, as well as in the public sector. The post- digital world is one where technology is the fabric of But as we move collectively into the post-digital era, reality, and companies can use it to meet people these capabilities and advantages are now available wherever they are, at any moment in time—if they rise to every organization. Digital itself is no longer to the challenge. differentiating. With every business heavily investing in digital technologies, how will leaders set themselves apart? 44 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US
##TETECHVISION2CHVISION2019019 A PARALLEL TRANSFORMATION Companies have not been alone on their journey to about which technologies they will or won’t adopt to Post-digital markets are made up of consumers, digital transformation. People have been on a parallel get the experiences they want. Companies must pay business partners, and governments alike enjoying path, incorporating new technologies at an close attention not only to the choices themselves, the spoils of the digital revolution. Fully on- increasingly rapid rate. When mobile phones were but also to the powerful new insights those choices demand or fully customized products are now the first introduced, they took 12 years to reach 50 million can provide about their customers—and about new standard in practically every industry, and sooner users; the internet took just seven to get to the same market opportunities. than later, customers will expect every 6 point. Looking at purely digital technologies, the organization to achieve both. rates become frantic: Facebook reached 50 million Post-digital workers are incorporating technology to users in four years; WeChat, one year. Pokémon GO, complete tasks in new ways, in new types of jobs, but This is not to say digital is old or over. Far from it. the augmented-reality gaming app from Niantic? they are still being hired, trained, and managed in Companies have used the power of digital Nineteen days. pre-digital ways. With the war for talent continuing to transformation to shape themselves, to shape rage, companies must adapt their technology customers and employees, and then to shape People are adopting new technology both quickly strategies to close the divide between themselves people’s expectations. What’s left is using their and completely, and whether they’re customers, and their digitally mature workforce. ongoing digital efforts to shape the market. employees, or even threat actors, they are beginning Companies face a world of renewed expectations to outpace enterprises in their digital transformations. Post-digital threat actors have nearly unlimited and core digital technologies are more critical than They are more knowledgeable about technology points of entry to enterprise. With a global army of ever. But the time for pilots and experimentation is itself and how companies use it, and are becoming connected devices ready to be pressed into service, long past, and leaders must begin to strategize for selective and demanding of what they adopt, and an attack surface that includes not only the what’s next. challenging companies to work with them or adapt to target company but every partner and vendor in the them in different ways. company’s ecosystem, they have the clear advantage. Businesses must respond to this post- Post-digital consumers are enjoying the results of digital threat with a collaborative approach, technology saturation. In a world of unprecedented recognizing that they are not just potential victims, technology choice, people have strong sentiments but someone else’s vector. 55 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US
###TETETECHVISION2CHVISION2CHVISION2019019019 GETTING TO THE NEW “MOMENT” Realistically, the world is not yet at the point of Look at JD.com, an e-retail platform and one of the everything being instantaneous. But post-digital fastest-growing companies in China. JD is radically companies are already playing a different game. differentiating itself with its “Toplife” platform—a Companies still completing their digital service that helps third parties sell through JD by transformations are looking for a specific edge, setting up customized stores for unique shopping 7 whether it’s innovative service, higher efficiency, or experiences. Not only do these third parties benefit more personalization. Post-digital companies are from the e-retail personalization, they also have looking for much more. They are out to bypass the access to JD’s supply chain with cutting-edge competition by changing the way the market itself robotics and drone delivery that can reach rural works. From one market to many custom markets— areas. And through a partnership with Walmart, a on-demand, in the moment. physical store in Shenzhen will offer more than 8,000 products available in person or delivered from the 8 Industry lines are no longer a boundary to growth, store in under 30 minutes. By offering and the disruption that came in waves as technology unprecedented customization and speed, JD is matured in the digital era is now ever-present. Any enabling other companies to capture moments, and company can compete with any other or carve out a in doing so creating a new market for itself. new market. Take Amazon partnering with Berkshire Hathaway, an insurance and holding company, and It won’t be long before the standout examples of JPMorgan Chase, a global financial services firm, to today are the norm. Companies are already tackle challenges in healthcare spending. The three investigating the next generation of technologies have pooled their resources in a joint effort that has such as artificial intelligence (AI), distributed ledgers companies in entirely different industries preparing like blockchain, extended reality, and quantum for foundational disruption. computing. The message is clear: “keeping up with the digitals” won’t cut it for what’s coming next. 66 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US
##TETECHVISION2CHVISION2019019 Business leaders looking to do more than just future opportunity. Distributed ledger technology, the low altitudes at which drones fly, partnered with complete their transformations must set new goals in Artificial intelligence, extended Reality, and Microsoft Azure to create a platform that gives state their sights, including: Quantum computing (DARQ) are already having and local authorities authorization, enforcement, and 10 an impact in disparate areas of enterprise. DARQ restriction abilities for drone operation in their areas. • Move your focus to the end. As companies begin technologies will drive the post-digital wave, but The platform also lets companies incorporate to understand instant demand and supply options catching that wave will only be possible with the security and compliance checkpoints into drone- expand, they will have more opportunities than firm foundation of SMAC. Looking even further related workflows. they can pursue. Success will mean carefully down the road? DARQ technologies will enable choosing the specific opportunities companies innovation in such core aspects of the business By positioning themselves as the curators of reality, want to target—and just as important, the ones that they will be foundational for whatever comes companies already have a new level of obligation to not to target—then working backward to after that. society. But being able to deliver for specific and determine how they will get there. constantly changing moments creates challenging As companies move to meet these goals, they must additional questions for businesses that are used to • Define what it means for your business to be post- also accept a new level of responsibility. As one market of many and long-static circumstances. digital as the world moves into a new phase of businesses use technologies to reach further into With limitless opportunities, how do you measure the cooperation. As companies settle on their new people’s lives, shaping the very fabric of reality, they potential impact of products and services on society? goals and the pathways they will take to reach must address the privacy, safety, ethics, and How do you avoid crossing ethical boundaries where them, they must also determine which ecosystem governance questions that come along with that level there are different lines for every reality and moment? partners they need and where their own place in of access. And how does a company responsibly pick the the ecosystem should be. opportunities to target in the first place? When you Look at drone usage, which companies are reach the point of being able to deliver nearly • Master SMAC as a core competency and a incorporating for everything from agricultural anything instantly, it is critical to remember that “can” foundation to rotate to what’s next. When it comes services to public safety, utility monitoring, and doesn’t always mean “should.” to enterprise-level technology strategies, product delivery. They’re even changing what’s companies can never stop moving. Social, possible in healthcare, with Switzerland’s postal It’s every company’s responsibility to understand the mobile, analytics, and cloud (SMAC) combined to service provider using drones to move time-sensitive impact of its moments at scale. drive the biggest enterprise and market lab samples between hospitals and bypass the delays 9 transformations since the dawn of the industrial of ground transport. But this does raise issues of era. At this point, the failure to complete a patient safety, privacy, and data protection that the mastery of SMAC will leave businesses unable to involved organizations must address, as well as serve even the most basic demands of a post- navigating potentially restricted airspace. AirMap, digital world. But success will unlock boundless which operates an airspace management system for 77 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US
2019 TECH #TECHVISION2019 TRENDS This year’s Accenture Technology Vision highlights five emerging trends that will shape businesses over the next three years. In each trend, you will see how digital saturation is raising expectations, abilities, and risk across industries, and how businesses are seeking new ways to differentiate themselves as the world moves into the post-digital era. DARQ Power Get to Know Me TREND Understanding the DNA of DARQ TREND Unlock unique customers and unique opportunities New technologies are catalysts for change, offering Technology-driven interactions are creating an businesses extraordinary new capabilities. Distributed expanding technology identity for every consumer. This ledger technology, artificial intelligence, extended living foundation of knowledge will be key to not only 1 reality, and quantum computing will be the next set of 2 understanding the next generation of consumers, but new technologies to spark a step change, letting also to delivering rich, individualized, experience-based businesses reimagine entire industries. relationships in the post-digital age. 8 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US
#TECHVISION2019 Human+ Worker Secure US to Secure ME TREND Change the workplace or hinder the workforce TREND Enterprises are not victims, they’re vectors Workforces are becoming human+: each individual is While ecosystem-driven business depends on empowered by their skillsets and knowledge plus a new, interconnectedness, those connections increase constantly growing set of capabilities made possible through companies’ exposures to risks. Leading businesses are 3 technology. Now, companies must adapt the technology 4 recognizing that just as they already collaborate with entire strategies that successfully created this next generation ecosystems to deliver best-in-class products, services, and workforce to support a new way of working in the post- experiences, it’s time security joins that effort as well. digital age. TREND MyMarkets Meet consumers’ needs at the speed of now Technology is creating a world of intensely customized and on-demand experiences, and companies must 5 reinvent their organizations to find and capture those opportunities as they come. That means viewing each opportunity as if it’s an individual market—a momentary market. 9 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US
THE POST-DIGITAL #TECHVISION2019 FUTURE Just as people no longer say they live in the “age of electricity,” the days of calling something digital to insinuate that it is new and innovative are numbered. The word is already passé in the consumer space. Soon, it will be the same for enterprise. There is no need to say you are a “digital business.” If you’re still in business, investing in digital is understood. What does “post-digital” mean for companies? Doubling down on completing their digital transformations to get the most value from those investments—and at the same time, turning a strategic eye toward what’s next. By moving the company’s focus to targets of opportunity, finding a place among the ecosystems of the post-digital era, and mastering digital investments with an eye toward the post-digital future, leaders will position themselves for success for years to come. Your digitized organization will be the foundation from which you drive all future innovation. It’s a tall order; thanks to the power of digital now and post-digital next, the next era will be one of massive customer, employee, and societal expectations. Fortunately, it’s an era of equally tremendous possibility: to deliver for any moment in any reality. 10 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US
##TETECHVISION2CHVISION2019019 COMPLETING THE PICTURE The current three-year set of 2019 DARQ Human+ Secure US My Get to Trends Power Worker to Markets Know Me technology trends relating to Secure ME Accenture’s Technology Vision includes our reports from 2018 and 2017. Accenture’s Technology Vision comprises a three-year set of technology trends, and it’s important to recognize 2018 Citizen AI Extended Data Frictionless Internet that this year’s trends are part of a bigger picture. As Trends Reality Veracity Business of Thinking companies continue to grow as digital businesses, they will need to keep up with the latest technologies, as well as continue to master those that have been maturing. These technologies will collectively inform how enterprises build the next generation of business and create paths toward future growth. 2017 AI is the Ecosystem Workforce Design for The Trends New UI Powerplays Marketplace Humans Uncharted 1111 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US
##TETECHVISION2CHVISION2019019 2018 Trends Trend 1 Trend 3 Trend 5 CITIZEN AI DATA VERACITY INTERNET OF THINKING Raising AI to Benefit Business and Society The Importance of Trust Creating Intelligent Distributed Systems As artificial intelligence grows in its capabilities—and By transforming themselves to run on data, Businesses are making big bets on intelligent its impact on people’s lives—businesses must move businesses have created a new kind of vulnerability: environments via robotics, AI and immersive to “raise” their AIs to act as responsible, productive inaccurate, manipulated, and biased data that leads experiences. But to bring these intelligent environments members of society. to corrupted business insights, and skewed decisions to life, they must extend their infrastructures into the with a major impact on society. dynamic, real-world environments they want to reach. Trend 2 EXTENDED REALITY Trend 4 The End of Distance FRICTIONLESS BUSINESS Virtual and augmented reality technologies are Built to Partner at Scale removing the distance to people, information, and Businesses depend on technology-based experiences, transforming the ways people live and partnerships for growth, but their own legacy work. systems aren’t designed to support partnerships at scale. To fully power the connected Intelligent Enterprise, companies must first rearchitect themselves. 1212 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US
##TETECHVISION2CHVISION2019019 2017 Trends Trend 1 Trend 3 Trend 5 AI IS THE NEW UI WORKFORCE MARKETPLACE THE UNCHARTED Experience Above All Invent Your Future Invent New Industries, Set New Standards Artificial intelligence (AI) is about to become your The future of work has already arrived, and digital Businesses are not just creating new products and company’s digital spokesperson. Moving beyond a leaders are fundamentally reinventing their services; they are shaping new digital industries. To backend tool for the enterprise, AI is taking on more workforces. Driven by a surge of on-demand labor fulfill their digital ambitions, companies must take on sophisticated roles within technology interfaces. platforms and online work management solutions, a leadership role to help shape the new rules of the From autonomous driving vehicles that use computer legacy models and hierarchies are being dissolved game. Those who take the lead will find a place at or vision, to live translations made possible by artificial and replaced with open talent marketplaces. This near the center of their new ecosystem, while those neural networks, AI is making every interface both resulting on-demand enterprise will be key to the that don’t risk being left behind. From technology simple and smart—and setting a high bar for how rapid innovation and organizational changes that standards to ethical norms to government mandates, future interactions will work. It will act as the face of a companies need to transform themselves into truly in an ecosystem-driven digital economy, one thing is company’s digital brand and a key differentiator—and digital businesses. clear: a wide scope of rules still needs to be defined. become a core competency demanding of C-level investment and strategy. Trend 2 Trend 4 ECOSYSTEM POWER PLAYS DESIGN FOR HUMANS Beyond Platforms Inspiring New Behaviors Companies are increasingly integrating their core What if technology adapted to you? The new frontier business functionalities with third parties and their of digital experiences is technology designed platforms. But rather than treat them like partnerships specifically for individual human behavior. This shift of old, forward-thinking leaders leverage these is transforming traditional personalized relationships relationships to build their role in new digital into something much more valuable: partnerships. ecosystems—instrumental to unlocking their next Business leaders recognize that as technology waves of strategic growth. As they do, they’re shrinks the gap between effective human and designing future value chains that will transform their machine cooperation, accounting for unique human businesses, products, and even the market itself. behavior expands not only the quality of experience, but also the effectiveness of technology solutions. 1313 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US
#TECHVISION2019 ABOUT THE TECHNOLOGY VISION 14 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US
About the Technology Vision RESEARCH METHODOLOGY Every year, the Technology Vision team partners with Accenture Research to pinpoint the Each year, the research process also includes a global survey of thousands of business and IT executives from around the world, to understand their emerging IT developments that will have the perspectives on the impact of technology in business. Survey responses greatest impact on companies, government help to identify the technology strategies and priority investments of agencies, and other organizations in the coming companies from across industries and geographies. years. These trends have significant impact As a shortlist of themes emerges from the research process, the Technology Vision team reconvenes its advisory board. The board’s workshop, a series across industries, and are actionable for of ‘deep-dive’ sessions with Accenture leadership and external subject- businesses today. matter experts, validates and further refines the themes. These processes weigh the themes for their relevance to real-world business challenges. The Technology Vision team seeks ideas that The research process begins by gathering input from the Technology Vision transcend the well-known drivers of technological change, concentrating External Advisory Board, a group of more than two dozen experienced instead on the themes that will soon start to appear on the C-level agendas individuals from the public and private sectors, academia, venture capital, and of most enterprises. entrepreneurial companies. In addition, the Technology Vision team conducts interviews with technology luminaries and industry experts, as well as nearly 100 Accenture business leaders from across the organization. 15 TECH VISION 2019 THE POST-DIGITAL ERA IS UPON US
SURVEY DEMOGRAPHICS #TECHVISION2019 20 Industries: 1. Aerospace 7. Energy 14. Public Service and Defense 8. Healthcare 15. Retail 2. Automotive 9. Industrial 16. Semiconductors 3. Banking Equipment 17. Software and 4. Consumer Goods 10. Insurance Platforms and Services 11. Life Sciences 18. Transportation 5. Chemicals 12. Media 19. Travel 6. Communications 13. Metals and Mining 20. Utilities Revenues (USD): 1. $50 billion or more 4. $6-$9.9 billion 2. $20-$49.9 billion 5. $1-$5.9 billion 3. $10-$19.9 billion 6. $250-$999 million 27 Countries: (Respondent Location) Roles: 1. Argentina 10. Germany 19. Saudi Arabia (50% Business Executives/50% IT Executives, Director Level and Above) 2. Australia 11. India 20. Singapore 3. Austria 12. Indonesia 21. South Africa • Chief Information Officer • Chief Strategy Officer 4. Brazil 13. Ireland 22. Spain • Chief Mobility Officer • Director of Technology 5. Canada 14. Japan 23. Switzerland • Chief Technology Officer • Director, IT 6. Chile 15. Malaysia 24. Thailand • Chief Marketing Officer • Director of Business Function 7. China 16. Peru 25. UAE • Chief Finance Officer (Non IT-related) 8. Columbia 17. Poland 26. UK • Chief Operating Officer • Director, Line of Business 9. France 18. Portugal 27. United States • Chief Security Officer (Non IT-related) • Chief Information Security Officer 16 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US
References ##TETECHVISION2CHVISION2019019 INTRODUCTION 1. Lieber, C. (2018, July 3). Custom Fit Fast Fashion Is 6. Desjardins, J. (2018, June 8). How Long Does It Take to About to Become a Reality. Racked. Hit 50 Million Users? Visual Capitalist. 2. Gillette Uses 3D Printing to Unlock Consumer 7. Pan, Y. (2017, October 10). JD’s New Luxury Personalization. Formlabs website. E-commerce Site “Toplife”, Explained. Jing Daily. 3. Perez, S. (2018, October 28). Walmart’s Test Store for 8. Shieber, J. (2018, February 4). Walmart Brings Its New Technology, Sam’s Club Now, Opens Next Week Partnership With JD.com Into the Food Business. in Dallas. TechCrunch. TechCrunch. 4. Redman, R. (2018, October 29). Sam’s Club Readies 9. Glaser, A. (2017, March 31). The Swiss Postal Service Is New High-Tech Store in Dallas. Supermarket News. Using Autonomous Drones to Fly Lab Samples 5. Gilliland, N. (2017, June 26). How Six Travel and Between Two Hospitals. Recode. Hospitality Brands Use Personalisation to Enhance the Customer Experience. Econsultancy. 1717 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US
About Accenture About Accenture Labs About Accenture Research Accenture is a leading global professional services company, Accenture Labs incubates and prototypes new concepts Accenture Research shapes trends and creates data driven providing a broad range of services and solutions in strategy, through applied R&D projects that are expected to have a insights about the most pressing issues global organizations consulting, digital, technology and operations. Combining significant impact on business and society. Our dedicated face. Combining the power of innovative research unmatched experience and specialized skills across more team of technologists and researchers work with leaders techniques with a deep understanding of our clients’ than 40 industries and all business functions—underpinned across the company and external partners to imagine and industries, our team of 300 researchers and analysts spans by the world’s largest delivery network—Accenture works at invent the future. 20 countries and publishes hundreds of reports, articles and the intersection of business and technology to help clients points of view every year. Our thought-provoking research— improve their performance and create sustainable value for Accenture Labs is located in seven key research hubs around supported by proprietary data and partnerships with leading their stakeholders. With 469,000 people serving clients in the world: San Francisco, CA; Sophia Antipolis, France; organizations, such as MIT and Harvard— guides our more than 120 countries, Accenture drives innovation to Washington, D.C.; Shenzhen, China; Bangalore, India; innovations and allows us to transform theories and fresh improve the way the world works and lives. Visit us at www.accenture.com. Herzliya, Israel and Dublin, Ireland; and 25 Nano Labs. The ideas into real-world solutions for our clients. Labs collaborates extensively with Accenture’s network of For more information, visit nearly 400 innovation centers, studios and centers of www.accenture.com/research. excellence located in 92 cities and 35 countries globally to deliver cutting-edge research, insights and solutions to clients where they operate and live. For more information, please visit www.accenture.com/labs. Copyright © 2019 Accenture. All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
TREND 1 DARQ #TECHVISION2019 Power TREND2 Get to Know Me TREND3 Human+ Worker TREND4 Secure US to Secure ME TREND5 MyMarkets
