###TETETECHVISION2CHVISION2CHVISION2019019019 GETTING TO THE NEW “MOMENT” Realistically, the world is not yet at the point of Look at JD.com, an e-retail platform and one of the everything being instantaneous. But post-digital fastest-growing companies in China. JD is radically companies are already playing a different game. differentiating itself with its “Toplife” platform—a Companies still completing their digital service that helps third parties sell through JD by transformations are looking for a specific edge, setting up customized stores for unique shopping 7 whether it’s innovative service, higher efficiency, or experiences. Not only do these third parties benefit more personalization. Post-digital companies are from the e-retail personalization, they also have looking for much more. They are out to bypass the access to JD’s supply chain with cutting-edge competition by changing the way the market itself robotics and drone delivery that can reach rural works. From one market to many custom markets— areas. And through a partnership with Walmart, a on-demand, in the moment. physical store in Shenzhen will offer more than 8,000 products available in person or delivered from the 8 Industry lines are no longer a boundary to growth, store in under 30 minutes. By offering and the disruption that came in waves as technology unprecedented customization and speed, JD is matured in the digital era is now ever-present. Any enabling other companies to capture moments, and company can compete with any other or carve out a in doing so creating a new market for itself. new market. Take Amazon partnering with Berkshire Hathaway, an insurance and holding company, and It won’t be long before the standout examples of JPMorgan Chase, a global financial services firm, to today are the norm. Companies are already tackle challenges in healthcare spending. The three investigating the next generation of technologies have pooled their resources in a joint effort that has such as artificial intelligence (AI), distributed ledgers companies in entirely different industries preparing like blockchain, extended reality, and quantum for foundational disruption. computing. The message is clear: “keeping up with the digitals” won’t cut it for what’s coming next. 66 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US