Introduction #TECHVISION2019 The Post-Digital Companies are taking their first steps in a new world—one that tailors itself to fit Era is Upon Us. every moment. It’s a world where products, services, and even people’s surroundings are customized, and where businesses cater to the ARE YOU individual in every aspect of their lives, shaping the very realities they live in. READY FOR Japan’s biggest e-commerce company, Zozotown, is delivering “custom fast fashion.” Its skintight spandex Zozosuits pair with the company’s app to take customers’ exact measurements; custom-tailored pieces from Zozotown’s in-house clothing line 1 WHAT’S arrive in as few as 10 days. Gillette is catering to individual preferences in health and beauty, partnering with 3D printing startup Formlabs to offer 2 customized razor designs. Consumers create their personalized product through the company’s website; the digitally- personalized design is then physically printed and assembled, NEXT? to be shipped directly to their door. 22 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US