##TETECHVISION2CHVISION2019019 And customizing for the individual doesn’t According to our Technology Vision 2019 survey of 6,672 business and IT executives, necessarily require Zozosuits or direct design input. 45 percent report the pace of innovation in their organizations has significantly Sam’s Club developed an app that uses machine accelerated over the past three years due to emerging technologies. learning and data about customers’ past purchases to auto-fill their shopping lists, and plans to add a navigation feature, which will show optimized routes 3,4 through the store to each item on that list. Virgin Hotels greets its guests with a cocktail of their choice and a minibar stocked with their favorites, thanks to a digital platform the company uses in place of a rewards program.5 Significantly accelerated 45% Companies like these are figuring out how they can shape the world around people and pick the right moments to offer their products and services. Accelerated Looking at these companies individually, there is a 49% story of hyper-personalization and on-demand digital services. But the collective enterprise efforts reveal a fundamental shift in how people will experience the world for generations to come. Soon, each individual Stayed the same will have their own reality, and every moment will 6% represent an opportunity for companies to play a role in shaping it. What is enabling—and driving—this reality-shaping Slowed shift? The emergence of a post-digital world. We as a 0% society are nearing a turning point in digital enterprise, where more businesses will have completed their digital transformations than not. Digital-era technology, which began as a differentiating advantage years ago, is now expected from every business. But its impact is still changing 33 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US