KALEIDOSCOPE 2018 PARTNER OVERVIEW DATA VERACITY Partner Name DEMO: Informatica Internet of Beers: Fraud and brand protection is a big problem for brewing companies, many of whom lose millions of pounds per year due to product wastage and theft. Informatica demonstrates how data from pub beer dispensers can be collected in real-time and analysed along with transaction data to detect beer quality and fraud. BENEFITS: Monitors real-time status of products e.g. temperature and pressure of beer in tap, along with tracking the number of pints poured in real-time; gives key inventory and quality insights to manufacturers and distributors; outlines consumer purchasing trends. 31