KALEIDOSCOPE 2018 THE IMPORTANCE OF TRUST By transforming themselves to run on data, businesses have created a new THEMES THE ECOSYSTEM kind of vulnerability: inaccurate, manipulated, and biased data that leads RAISED to corrupted business insights, and skewed decisions with a major impact on society. 1) How well do you know your organisations data? How THEME OVERVIEW: much of it do you trust? We live in the era of big data. Data veracity is about ensuring the quality and accuracy of that data, 2) How safe is your data today? to enable companies to create a competitive advantage and protect their brand reputation. It’s 3) How important is digital and even more critical with the growth of AI, because any data inaccuracies, biases or corruptions will data hygiene in your culture? be magnified. Data Veracity is about: Do you fully understand the risks and potential impacts of poor data hygiene? PROVENANCE: CONTEXT: INTEGRITY: Data is the lifeblood of 4) Are you raising your Understanding the Considering the Verifying, securing and the intelligent enterprise AIs responsibly, with the history and origin of data circumstances around maintaining “good” data. – the health and vitality of right data? throughout its entire how data is used and (E.g. has the data been a business increasingly 5) Do you have lifecycle (E.g. Where has if it is appropriate for the corrupted or manipulated? depends on it. Now is the high-integrity data? the data come from? Is it insights and predictions Are users incentivised time to expand the focus biased or skewed?) you want to drive (E.g. to ‘trick’ the system?) from data quantity to Is the data recent? Is it data quality, and be sure based on current or you have data you historic assumptions?) can trust. DATA VERACITY 27