KALEIDOSCOPE 2018 PARTNER OVERVIEW DATA VERACITY Partner Name DEMOS: Adobe Customer Journey X-Ray: A showcase of how Adobe solutions track visitor behaviour and use this, with 2nd and 3rd party data, to personalise and optimise the experience to guide the visitor towards conversion. BENEFITS: Tracks anonymous visitor behaviour, identified visitor profile information and 2nd & 3rd party data to engage effectively with customers both onsite and offsite, across multiple devices. Adobe Advertising Cloud Creative: Demonstrating how easy it is to quickly scale advertising and messaging that is highly relevant to each user via a sample workflow. Users can import assets from Adobe Creative Cloud or AEM assets and make additional edits to their ads directly in the platform and configure sequential messaging. BENEFITS: Serves relevant ads to customers even if they move to different devices or sites. Reduces creative development costs of digital advertising and makes collaboration between design and marketing teams a reality. 28