Trend 5 MYMARKETS #TECHVISION2019 LIVING With every business embracing the importance of digital transformation, companies need to look toward their next opportunity for differentiation—momentary markets. (BUSINESS) Internally, this means preparing the organization to be a truly agile company with the capabilities to identify opportunities and deliver exactly what customers want. But as businesses move in this direction, they must also work to understand FOR THE where they fit into customers’ lives. That granularity of understanding will allow companies to meet people in their moment of need in a post-digital world—to in fact become a different business to every single customer. It is all about choosing the right moments. MOMENT How will your company choose them? 83 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US