Trend 5 MYMARKETS #TECHVISION2019 DECISION POINTS How is your company • Identify the forecast areas your business 1 moving closer to could improve with the help of AI. This first step will help your business adopt delivering on- more granular forecasting techniques demand that are better suited for on-demand and experiences? momentary markets. How is your business • Businesses need the technology tools to uncovering discrete capture, understand, and respond to 2 consumer moments as they’re moments of happening. Begin by evaluating the ways opportunity? you currently solicit feedback from individual consumers and determine the effectiveness of each for driving product development. Explore ways of bringing these insights to more groups within your organization. 84 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US