Trend 5 MYMARKETS #TECHVISION2019 These leaders show how the new momentary world will be built: on the burgeoning IoT market. By 2020, there will be 31 billion connected devices in the world, and that number will more than double to 75 billion by 2025.29 Each device is a new channel, a new source of data, and a new way to identify and reach a momentary market. The catalyst that will boost IoT to its long-awaited full potential is the 5G network. Sixty-two percent of business and IT executives believe 5G will have a significant impact on their industries within the next three years. The standard was completed in June 2018, with mobile providers expected to rapidly grow their networks in 2019 and 30,31,32 2020. The speed, reach, and decreased latency of 5G will put long-standing concerns around connectivity and bandwidth for IoT devices to rest. Far beyond the controlled factory, office, or home environments that IoT devices are largely confined to today, 5G will provide the basis for a truly intelligent network of cars, robots, drones, and more—all of which will be able to communicate and react in real time, wherever people need them. Research correlates higher levels of data traffic across geographic 33 locations with a boost in GDP. Now, mobile data traffic is expected to increase nearly eight times by 2024, at which point 5G networks will carry more data than the combined traffic of 4G, 3G, and 2G 34 networks today. In the face of this explosion of data, companies must anticipate and capture the value from individual moments of opportunity. With 5G making pervasive, real-time intelligence a possibility everywhere, companies will have the technological capabilities to spot moments of opportunity before they come—and capture them before they go. 82 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US