Trend 2 GET TO KNOW ME #TECHVISION2019 EARNING TRUST ONE CONSUMER AT A TIME When companies began their digital Now, with technology ubiquitous in consumers’ lives and transformations, technology was the companies shifting from individual transactions to experience-driven relationships, the opportunity is much means through which they greater. Businesses can use technology identities to build developed and connected with new individualized, seamlessly integrated experiences for the customer bases� Those connections market of one. gave them snapshots of consumer But this opportunity creates great responsibility. Integrating experiences into customers’ lives requires an needs, preferences, and goals—and ongoing, intimate level of understanding; such insights helped drive the first efforts toward rely on a strong foundation of trust, which companies must maintain through every consumer interaction. Those personalization in the digital era� that take on this challenge today will achieve the new level of continuous insight and understanding needed to lead in the post-digital world. 41 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US