Trend 2 GET TO KNOW ME #T#TEECCHHVVIISSIIOONN22001199 speed streaming. However, when the company blockchain platform to create transparent accounting decided to take the product global, it quickly realized across mobile carriers, the three companies were able that some of its most avid customers did not have the to develop a proof of concept that allows payments same bandwidth access. Customers in India often using SMS or RCS—two text messaging standards that experienced lag and buffering, so Netflix introduced a operate reliably on 3G networks. The solution extends download feature, initially only available in markets connected banking experiences to customers without where connectivity was not a given. With this high-speed wireless availability. approach, customers could store videos on their devices when they had service, and watch them Businesses need to understand consumers’ full uninterrupted at a later time.23 Similarly, since Indian technology context if they want to deliver rich, customers were primarily mobile users, Netflix seamless experiences in the post-digital age—including invested heavily in mobile video encoding to the issues of access that affect consumer choice. This guarantee the same experience to all customers—no might mean making sure products work in multiple matter their technology context. areas, all with different levels of technology access. Or it might mean serving more people in the same area by Similarly, SoftBank, Synchronoss Technologies, and supporting many different digital ecosystems. Either TBCASoft realized that existing banking apps way, it starts with a clear and constantly updating demanded high-speed wireless access, which meant picture of the technologies that consumers are willing the companies weren’t giving all banking customers to and can incorporate into their lives. the consistent access to mobile payments that they wanted.24 To solve this, they built a solution based on technologies both new and old. By building a 40 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US

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