Trend 2 GET TO KNOW ME #TECHVISION2019 DECISION POINTS How is technology an • Identify the consumer technology choices that are 1 inextricable most relevant to your business and develop a plan to both capture and build on these data points to component of your deliver individualized experiences. customers’ identities? Is your company • Ensure that your business is prepared to understand • With every new product you build or service you 2 using customer how technologies are used across a variety of explore, pay close attention to everything from contexts, not just which technologies are used. This consumers’ basic network connectivity to the technology histories will help your business create an individualized view technology ecosystems they choose to participate to build and evolve of consumers—necessary to build a deep, on-going in, and how these variables will affect your relationship with them. offering’s reach and impact. Increasingly, business your understanding decisions will be driven by levels of consumer of individual access to technology. customers? 42 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US