Trend 2 GET TO KNOW ME #TECHVISION2019 DECISION POINTS How is your business • Build a plan to combine your existing customer 3 determining the knowledge (from marketing, support, and other teams) with data gleaned from technology limits of identities, to determine the relevant “creepiness personalization? quotients” for your customers. 43 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US