The I in Experience #TECHVISION2020 17% But people have questions about the personalization of respondents said they methods businesses use. thought personalized ads were ethical Recent security breaches and increased scrutiny have contributed to mistrust in data gathering practices and sinking attitudes toward black-box personalization. In RSA 24% Security’s Data Privacy & Security Survey for 2019, only 17%of respondents said they thought personalized ads were ethical, said personalizing and only 24% said personalizing newsfeeds is ethical. newsfeeds is ethical The Dark Side of Customer Data. (2019, February 6). RSA Security. Technology Vision 2020 | accenture.com/technologyvision 5