The I in Experience #TECHVISION2020 Enterprises are recognizing that overly-prescribed customization leaves users feeling out of control. Researchers at Harvard’s Berkman Klein In response to this unintended Center found that the personalized consequence, the platform added new recommendation system of a popular features explaining why viewers see video streaming platform was leading certain recommendations and giving viewers to increasingly radical content, them more control over the experience. contributing to the rise of conspiracy theories and spread of misinformation. Technology Vision 2020 | accenture.com/technologyvision 6