The I in Experience #TECHVISION2020 This is an important shift as companies increase their personalization efforts. Demand for personalization is high. In a survey by Adobe, 67%of consumers said it’s important for companies to customize content automatically based on a person’s current context. What’s more, 42% said that unpersonalizedcontent annoys them. of consumers said it’s important for companies to customize content automatically based on a person’s current context. Abramovich, G (n.d.). Consumer Demand for Personalized Content Reaches All-Time High. Adobe. Technology Vision 2020 | accenture.com/technologyvision 4