KALEIDOSCOPE 2018 PARTNER OVERVIEW FRICTIONLESS BUSINESS Partner Name DEMO: Elastic Path + Creating Superior Digital Experiences: BloomReach and Elastic Path BloomReach have made simple out of the complex for commerce and customer experience. From search to loyalty, each customer journey defines your success. With the ongoing emergence of new channels, it is imperative to create value in each one. Wishlists, devices, payments and order history are all things customers think are easy, but until now, have been complex for you. BENEFITS: By seamlessly connecting critical systems, customers gain speed and flexibility, retain customer engagement, increase revenue per visit and drive customer loyalty. 44