KALEIDOSCOPE 2018 PARTNER OVERVIEW EXTENDED REALITY Partner Name DEMO: InContext Solutions ShopperMX™ HIVE: Leverages fully immersive VR technology to deliver an unsurpassed in-store perspective of new shelf, signage, display and store designs. Whether it’s for planning, top-to-tops or on-going retailer and manufacturer collaboration, internal and external partners and teams can view concepts from a shopper perspective, make decisions on the fly and collaborate from anywhere in the world within immersive, hyper- realistic virtual stores. BENEFITS: Risk mitigation through reduced capex and labour costs; actionable insights available quicker through deeper data mining; enterprise platform spans across the supply-demand value chain; cloud-based platform with no upfront hardware investment. 21