KALEIDOSCOPE 2018 PARTNER OVERVIEW EXTENDED REALITY Partner Name DEMO: Mackevision Digital Showroom - Ferrari Dealership Car Configurator: Introducing a new way to customize the car of your dreams! The Digital Showroom provides Ferrari fans with an enhanced car-buying experience that’s guaranteed to make their hearts beat faster. Customers are presented with a “Digital Twin” of their customized car, allowing them to examine interior and exterior details like never before. BENEFITS: Maximisation of customer experience; production of “digital twin” enables full examination of interior and exterior, as well as customisation to specific customer requirements; gives rise to upselling opportunities during sales process. 23