Trend 5 MYMARKETS #TECHVISION2019 cadence, Vi can play music at a beat that matches the These are early efforts in an ongoing transformation. knowledge of the location of every ship and cargo step rate a runner should try to hit, or advise her to With an additional suite of technology—including container at a given moment. By sharing this 16 take shorter steps to reduce the strain on her knees. sensors, IoT gateways, and data platforms—Bosch information with partners, the organization will be Some companies have even achieved customization Rexroth is building its vision of the “factory of the able to save shipping operators an estimated of physical products in the consumer’s hands—or their future,” where the entire assembly line will support $80,000 every time they dock. In the long run, ears. After customers first put on Revols earphones, product-oriented design, customization, and Rotterdam could be among the first ports to serve they use a paired app to trigger an in-the-ear molding dynamically scalable product runs to react in a completely autonomous ships—a reality it expects 17 22,23 process. The earphones transform from an initial gel- moment to shifting customer needs. Agile by 2025. like state into a permanent, personalized shape for the manufacturing lets companies deliver highly listener in 60 seconds. personalized products and services before the In the healthcare field, Heidelberg University moment of opportunity is gone. Hospital in Germany is working with Siemens to With expectations around personalization growing and introduce digital twins to patient care. In one new moments of opportunity appearing every day, Underpinning this and other transitions to capture instance, a cardiologist used a digital model of a companies must build the agility to adapt for individual momentary markets are the insights made possible patient’s heart to test the efficacy of different moments at scale. That begins with agile through digital twins. These are digital models of placements of a pacemaker’s electrodes.24,25 This is manufacturing methodology. equipment, machines and a variety of other items that just the beginning of “in-the-moment” exist—or could exist—in the physical world, built on personalization in healthcare, where experts hope Bosch Rexroth has already started introducing these real-time sensor data and contextual information like to use technology to create whole “living” models capabilities in more than 100 factories. The company’s service schedules, operating runtimes, and weather of individual patients. These digital twins could help automatic production assistants are single-arm robots data.20,21 By adopting digital twins, companies can medical personnel evaluate the potential outcomes that can manage complex tasks like assembling and retain a granular digital model of their products, of different treatments for individual patients. welding.The robots are also highly reconfigurable. operations, and more. These twins can be used to When product demands on its Homburg factory monitor, analyze, and simulate plans or potential As companies expand their use of digital twins changed, the existing line was modified over a single actions. across the value chain, they will improve their ability 18 weekend. Simultaneously, Bosch Rexroth is working to respond to momentary opportunities at scale. to enable flexibility and adaptability for its human It is easy to see the value of digital twins in Eventually, the level of insights that these employees. Workstations called “ActiveAssist” are manufacturing. But they will be key for any enterprise approaches enable will also drive the company’s equipped with cameras, projectors, and touch screens looking to serve momentary markets, by enabling ability to see those moments coming—bringing the to display context-relevant information for each greater flexibility and adaptability. The Port of momentary market approach full circle. employee, providing specific instructions, visual cues, Rotterdam, one of the largest shipping destinations in and error correction during the assembly process of Europe, is building a comprehensive digital twin for 19 an individual part. the entire harbor. Port operators will have real-time 8080 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US