Trend 5 MYMARKETS #TECHVISION2019 TO THE ADAPT MOMENT Identifying moments of opportunity is just the first step. The other piece of the puzzle is being able to compete for those moments when they come� To do that, businesses must deliver precisely what people want Now Sam’s Club has adapted the app to drive an interactive with increasingly specific personalization for the circumstances shopping experience, incorporating a customer’s past of the moment. Leaders are already going far beyond basic purchase data and machine learning to create smart shopping 15 customization, individually tailoring products and services to lists. Moving forward, the company is looking to combine this the needs at hand. tailored experience with beacon technology to suggest optimal routes through the store. Look at the retail industry where people expect their digital presence to follow them into the physical store. Sam’s Club, the Other individualization happens even closer to home. warehouse club owned by Walmart, first introduced a “Scan & Lifebeam’s Vi, described as the first “personal personal trainer,” Go” app two years ago, letting customers scan items as they delivers customized coaching in real time. Based on an athlete’s place them in a cart and bypass the traditional checkout line. individual goals and in-the-moment metrics like heart rate and 79 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US