Trend 5 MYMARKETS #TECHVISION2019 These pushes toward momentary markets are the it is easier than ever to simply take their business natural evolution of a digitally maturing world. When elsewhere. But opportunity awaits the businesses businesses and consumers increasingly turned to that are prepared to capture the moments when online interactions, on-demand services and they come. customizable products became cheaper and easier to execute. Netflix and Spotify brought Companies that weave a technology strategy to entertainment out of stores and directly into meet and even exceed these growing customer people’s homes; Google and Facebook introduced expectations will find themselves far ahead of the targeted and personalized advertising; Salesforce, competition—and ready for a post-digital future. Amazon, Microsoft, Google, and others offered Their ability to remain continuously relevant—a customizable software and on-demand storage and living business in the face of constantly changing compute power. customer, partner, or employee needs—will set 7 them apart in a way that was not possible before. Exposed to this level of convenience, immediacy, and intimacy, it is no surprise that people now Many have already invested in the tools it will take: expect this level of service from every company. AI will help predict trends and preferences; digital Searches for “same-day shipping” have grown 120 twins and agile manufacturing will provide granular percent since 2015, and there are high expectations context and the capacity to rapidly prototype, around personalization as well, with 71 percent of experiment, and deliver. Your competition may be consumers expressing frustration when shopping well on its way to unlocking momentary markets. experiences are impersonal.4,5 B2B expectations Are you? have also grown: in a recent study by Salesforce, business partners overwhelmingly said that understanding their needs and the way they use products and services is key to winning their 6 business. Miss the moment, and there is no second chance. When unsatisfied, 76 percent of customers believe 76 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US