Trend 2 GET TO KNOW ME #TECHVISION2019 UNDERSTANDING THE LIMITS Technology choices have created a wide spectrum of attitudes companies said they didn’t expect to be fully compliant when the 19 around technology, and the European Union’s General Data law went into effect in May 2018. Protection Regulation (GDPR) along with the chaos that surrounded its passage showed just how little attention companies have paid to The honeymoon of unlimited technological access is over. these differing attitudes in the past. The regulation stunned Businesses need to understand how much technology people want business leaders and set off a mass scramble to try to understand to use, how much access they want to allow into their lives, and how the scope of its potential effects for individual companies. Even much individualization they want companies to create without after a two-year delay in enforcement, more than 60 percent of stepping over the line. 38 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US