The Dilemma of Smart Things #TECHVISION2020 Enterprises now have a deeper stake in long-term product lifecycles, and must be able to support that. Businesses must design products to evolve and transform over time, and must simultaneously becomemore comfortablereleasing “unfinished” products. These products will gain value from the ecosystem of experiences that form around them, but only if organizations shift from thinking about what is minimally viable, to what will make a product maximally valuable over its lifecycle. Technology Vision 2020 | accenture.com/technologyvision 9

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