The Dilemma of Smart Things #TECHVISION2020 And they can reimagine ownership models, centering them around experiences. Signify is delivering continuous Shiseido is reimagining lighting experiences. individualized beauty experiences. Signify Circular lighting is an enterprise Shiseido'sOptuneis a platform that uses solution that offers lighting based on the artificial intelligence to create uniquely uptime and energy needs oftheir customers, tailored lotions. Customers who subscribe essentially providing “lighting-as-a-service.” to a monthly subscription service have The company maintains the materials, access to the platform.Optuneanalyzes lightbulbs and sensors needed to deliver the pictures of their skin, combined with experience themselves, swapping out older external data, and applies intelligence pieces for new in order to deliver a consistent to create a specially tailored “recipe.” experience. This also allows Signify to reuse, A connected device that is provided for refurbish and recycle as much as possible, free to subscribers mixes and dispenses helping them and their clients meet the lotion delivering a truly individualized, sustainability goals. in-the-moment beauty experience. Technology Vision 2020 | accenture.com/technologyvision 13