The I in Experience ##TTECHVECHVISISIONION22020200 Some are building new ways for customers to make choices and provide guidelines. Steam Labs, a section of video game Uber is giving riders more control developer Valve, is experimenting over the in-car experience. The with an interactive game companylaunched Uber Comfort, recommendation system, where which features a slew of customer customers use sliders to provide preference options, like quiet mode guidelines and help the system and temperature controls. generate recommendations in line with their current interests—like more indie games or newer releases. Technology Vision 2020 | accenture.com/technologyvision 8