Trend 2 GET TO KNOW ME #TECHVISION2019 Globally, 1�7 billion adults are But lending platform SlicePay has found a way to serve previously untapped market of customers. “unbanked,” with no bank unbanked students in India. SlicePay runs “credit” checks by examining applicants’ use of technology. These technology identities are part of an account or access to formal How often they post photos of themselves on vacation emerging enterprise feedback loop, one that first 1 or check into restaurants on social media may seem began to show its potential with the finance. They frequently end like unorthodox measures of financial viability, but they personalization efforts of the digital era. Through 2 up in a financial catch-22: offer useful insight into spending patterns. Combined digital technologies, companies gained new, direct without any financial history, with other tech-derived metrics, SlicePay uses these touchpoints with customers. They used the insights to build applicant profiles that replace resulting “snapshots” of insight into customer they can’t qualify for a loan. traditional financial histories. needs and goals to deliver personalized products Without any loans, they have no and services, which, in turn, gave companies even Another company, Capital Float, operates similarly. If more insight into their customers. financial history. someone applies for a loan for a technology-related endeavor, like buying a car to become a driver for a Now, that technology-driven feedback loop is rideshare app or signing up as an ecommerce seller, about to kick into overdrive. As the world moves one of the data points Capital Float will check is the into the post-digital era, companies are beginning software update status of their mobile phone. It helps to build new products and services that shift the the company evaluate the applicant’s technology one-off, transactional exchanges between savvy, to determine how likely they are to be businesses and consumers to an ongoing, successful in technology-related work. customized relationship. They are moving beyond personalized products to individualized SlicePay, Capital Float, and others have spotted the experiences, creating a one-to-one relationship emergence and growing importance of technology with each customer where technology plays the identities. The sets of technologies people choose to starring and ever-present role. use are now so integrated into their lives that they have become a part of consumers’ identities, and leaders are using those identities to create a new generation of offerings. In SlicePay’s case, its new technology “credit check” lets the company serve a 30 TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US