5. Innovation DNA - Tech Vision 2020

#TECHVISION2020 Innovation DNA Create an engine for continuous innovation Technology Vision 2020 | We, the Post-Digital People

#TECHVISION2020 We, the Post-Digital People Can your enterprise survive the “tech-clash”? The I in AI and Me The Dilemma of Robots in Innovation Experience Reimagine the Smart Things the Wild DNA Helping people business through Overcome the Growing the Create an engine for choose their own human and AI “beta burden” enterprise’s reach – continuous innovation adventure collaboration and responsibility Technology Vision 2020 | accenture.com/technologyvision 2

Innovation DNA #TECHVISION2020 Continuous innovation is an imperative for companies in an era where digital is everywhere. Technology Vision 2020 | accenture.com/technologyvision 3

Innovation DNA #TECHVISION2020 Businesses must assemble their unique innovation DNA, from three major building blocks. Maturing Digital Scientific Advancements DARQ Capabilities Technologies Collaborations between Distributed ledgers, Artificial Businesses are finding new academic and industry intelligence, extended Reality, value by commoditizing their researchers are beginning and Quantum computing are digital systems, making digital to challenge conventional growing in utility and adoption transformations increasingly industry boundaries and by the day, presenting new straightforward. pull businesses in new and opportunities for businesses unexpected directions. taking advantage of them. Technology Vision 2020 | accenture.com/technologyvision 44

Innovation DNA #TECHVISION2020 Leading companies are commoditizing the results of their own digital transformations. Choice Hotels International has started selling their cloud-based reservation system to other hoteliers. Starbucks is licensing its mobile and loyalty program tech to Brightloom, which plans to provide the technology platform to other restaurant companies and more operators of licensed Starbucks franchises. Technology Vision 2020 | accenture.com/technologyvision 5

Innovation DNA #TECHVISION2020 Across industries, scientific advancements can be discrete yet deeply disruptive for enterprises. Scientific advancements are broadening enterprises’ innovative efforts beyond digital technology and turning into competitive advantage faster than ever before. A Microsoft Research project called Project Silica used recent ultrafast laser optics discoveries and machine learning to encode data into quartz glass. When Warner Bros. learned about it, the two companies collaborated on the experiment’s first proof of concept, and successfully stored and retrieved the entire 1978 “Superman” movie. TeTechchnnoolologygy VisVisioionn 22002200 | | accaccentuenturere..ccomom//tteecchhnnolooogygyvvisioisionn 6

Innovation DNA #TECHVISION2020 Businesses need to master Leading businesses are building a new set of technologies: DARQ technologies into their DISTRIBUTED LEDGER foundation for the future. TECHNOLOGY (DLT) Fujitsu teamed up with 1QBit, a quantum computing startup, to build a digital annealer, which can conduct calculations at quantum scale ARTIFICIAL and speeds without needing to achieve a genuine quantum state. INTELLIGENCE (AI) Fujitsu deployed this technology at a manufacturing site to optimize the processes and workflows, and reduced employees' distance traveled during parts gathering by 20% every month. EXTENDED REALITY (XR) What’s more, Fujitsu isn’t planning to keep this innovation to itself. The company isexpanding its business by offering new on-premises QUANTUM and cloud-accessible digital annealer services to clients in industries COMPUTING ranging from automotive production to retail. Technology Vision 2020 | accenture.com/technologyvision 7

Innovation DNA #TECHVISION2020 Businesses will assemble their unique innovation DNA by mergingnew technologies with the core competencies of their business. Polestar, Volvo’s electric car brand, Honda R&D Americas has partnered is offering vehicle leases that include with material science research groups several services—like insurance, at Clemson University and the University roadside assistance and maintenance— of Delaware to explore composite all managed via a comprehensive digital materials for vehicle doors and hoods experience. This offering represents that are light, durable, recyclable and an understanding from Volvo about comparable in cost to existing materials. changing expectations in a world filled with digital technologies. Technology Vision 2020 | accenture.com/technologyvision 8

Innovation DNA #TECHVISION2020 Leading companies are building new ecosystems to drive continuous innovation. Across industries, companies are launching innovation centers where researchers are tasked with exploring how new technologies, or combinations of technologies, can enhance their business. In partnership with Accenture, Cisco and Hewlett Packard Enterprise, Walt Disney Studios opened StudioLAB, a tech hub focused on using cutting edge technologies to advance and optimize the art of storytelling. Marriott has an innovation lab where researchers have a series of model hotel rooms to experiment with new technologies and different designs. Experimentation ranges from floor layouts, to desk size to drones delivering cocktails. Technology Vision 2020 | accenture.com/technologyvision 9

Innovation DNA #TECHVISION2020 Leaders are seizing opportunities along each of today’s innovation building blocks, and building their own unique innovation DNA. Technology Vision 2020 | accenture.com/technologyvision 10

Innovation DNA #TECHVISION2020 Technology Vision 2020 | accenture.com/technologyvision 11

Innovation DNA #TECHVISION2020 Decision Points How is your enterprise exploring multiple fronts of innovation today? ⎮Examine your current ⎮Set organizational goals and approaches to the three strategies that build towards a categories of innovation. Identify comprehensive innovation DNA. where your strengths are and Grow existing efforts or stake out what areas may be untouched. new areas across all three fronts. Technology Vision 2020 | accenture.com/technologyvision 1212

Innovation DNA #TECHVISION2020 Is your organization developing an integrated innovation strategy? ⎮Gather input from internal groups to determine the breadth of each team’s innovation agendas. With this input, work with your organization’s leadership to recalibrate and reflect the shared goals of the various teams. Technology Vision 2020 | accenture.com/technologyvision 1313

Innovation DNA #TECHVISION2020 Does your company have resources (time, space, people) dedicated to continuous innovation? ⎮As your organization develops and refines its innovation strategy, explore the potential of launching a dedicated innovation practice. These practices can present a more straightforward way of exploring multiple innovation frontiers in a systematic fashion, while giving other groups in your organization a resource when they are interested in a technology with future potential. Technology Vision 2020 | accenture.com/technologyvision 1414

Innovation DNA #TECHVISION2020 Which organizations are possible partners for co-innovation efforts? ⎮Seek out industry and ecosystem partnerships to help your company establish a dedicated innovation practice or oversee specific co-innovation projects. Your organization’s ability to innovate around multiple innovation frontiers will depend on looking outward and understanding advances that are happening. A strong set of partners is necessary for this to succeed. Technology Vision 2020 | accenture.com/technologyvision 1515

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